How we work
From intake to findings session
A practical sequence for teams commissioning application analytics work across service apps — especially the flagship Cross-Channel Journey Assessment.
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Intake and fit check
You list the service apps and assisted channels in scope, plus one or two handoff complaints. We confirm whether an assessment, single-app review, workshop, or advisory retainer fits.
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Kickoff with channel owners
Named owners join a short kickoff. We confirm identifiers already in use, access to event exports, and the deliverable you need: map and gap register, fix list, or shared definitions.
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Inventory and path walkthroughs
We inventory touchpoints and walk typical customer paths aloud — booking to payment, app to desk, chat to counter — marking where context disappears.
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Synthesis
Findings become a readable journey map with blind spots, an event and attribution gap register, and a prioritized action brief with effort notes.
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Findings session
The same owners hear the brief together. Decisions about what to measure next stay with your team; we leave documentation you can schedule against.
What you prepare
- List of service apps and channels in scope
- Contacts who can speak for each channel
- Recent complaints that mention switching channels
- Sample event export or analytics access when available
