Engagement
Measurement Framework Workshop
A facilitated half-day or full-day session that aligns teams on which journey moments matter and how each channel will report them.
Result
Agreed definitions for key journey moments and a shared measurement outline.
Included
- Pre-session questionnaire
- Facilitated workshop agenda
- Definitions worksheet for journey moments
- Post-session summary for stakeholders
Not included
- Hands-on instrumentation work
- Long-form audit documentation
How the work proceeds
- Pre-work intake
- Live workshop
- Summary within five business days
Delivery
On-site in Korea or remote video session
Preparation
Bring owners from each channel you want in scope